About BabyZenn
We believe preparing for a baby should feel exciting — not exhausting. BabyZenn is the calm, modern registry that puts families first and eliminates everything that doesn't serve you.
Our Mission
The baby industry is a $70 billion maze of conflicting advice, influencer partnerships, and decision overload. New parents shouldn't need a spreadsheet just to figure out what to put on their registry.
BabyZenn was born from a simple frustration: why does every baby registry feel like it was designed for advertisers instead of families? We set out to build the registry we wished existed — one that's beautiful, honest, and genuinely helpful.
We guide without pressuring. We simplify without dumbing down. And we never, ever put a brand's interests above yours.
What We Stand For
These aren't just words on a wall. They shape every decision we make — from the features we build to the partnerships we turn down.
Transparency
No hidden partnerships, no sponsored placements. Every recommendation exists because parents love it — not because a brand paid for it. Your registry, your choices.
Inclusion
Every family looks different, and every family deserves a beautiful registry experience. We design for all parents — regardless of family structure, budget, or background.
Simplicity
Parenthood is overwhelming enough. We strip away the noise, the decision fatigue, and the pressure so you can focus on what actually matters — welcoming your little one.